Privacy Policy
This Privacy Policy describes the way in which bet365 deal with the Personal Information and data you provide to us to enable us to manage your relationship with bet365.
We will process any Personal Information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
By accepting this Privacy Policy you agree and consent that you understand and accept the use of your Personal Information as set out in this policy. If you do not agree with the terms of this Privacy Policy please do not use the Website or otherwise provide us with your Personal Information.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (International Sports) ENC, an entity incorporated in Malta (registration number P1891) for Sportsbook products and Hillside (International Gaming) ENC, an entity incorporated in Malta (registration number P1887) for Gaming products. We control the ways your Personal Information is collected and the purposes for which your Personal Information is used by bet365, acting as the “data controller” for the purposes of applicable European data protection legislation.
Governing Law
This Policy is governed by the laws of Ontario and applicable federal laws of Canada. All collection and processing as part of your relationship with bet365 is governed by The Freedom of Information and Protection of Privacy Act, R.S.O. 1990, c. F.31 (FIPPA), and Ontario Regulation 722/21 under the Alcohol and Gaming Commission of Ontario Act and The Personal Information Protection and Electronic Documents Act S.C. 2000, c. 5 (PIPEDA) where applicable. bet365 provides our service as part of the open and regulated iGaming market in Ontario and processes Personal Information on behalf of and as an agent of iGaming Ontario, a corporation without share capital established pursuant to the iGaming Ontario Act which is for all its purposes an agent of the Crown.
Pari-Mutuel betting
For Pari-Mutuel horse racing only, bet365 processes Personal Information on behalf of and as an agent of Woodbine Entertainment Group. To access the Privacy Policy for Pari-Mutuel Horse Racing, please click here.
Pari-Mutuel betting is governed and controlled by the Canadian Pari-Mutuel Agency (CPMA). For more information on the CPMA please click here.
Voluntary centralized self-exclusion tool (“BetGuard”)
iGaming Ontario offers a voluntary centralized self-exclusion tool (“BetGuard”) whereby individuals may register to centrally self-exclude from all regulated igaming sites in Ontario. BetGuard is offered subject to the BetGuard privacy policy.
In connection with BetGuard, iGaming Ontario, bet365, and their respective authorized suppliers on behalf of iGaming Ontario, may collect, use, share, disclose, retain, or otherwise process your Personal Information to develop, operate, maintain, sustain, update and modify BetGuard. This information may be used to verify your identity and centralized self-exclusion status, enable your centralized self exclusion from regulated igaming sites, or for any other lawful purpose under the BetGuard privacy policy and the BetGuard terms and conditions. Personal Information will be retained only for the period allowed by the BetGuard privacy policy and Applicable Law.
For further information please review the applicable BetGuard privacy policy.
Personal Information we collect about you
bet365 will collect Personal Information in order to provide our services to you including
• Name
• Telephone number
• IP Address
• Home address
• Information required to complete Verification checks
• Answers to security questions
• Your betting and gaming activity
• Information on source of funds
• Information relating to Self-Exclusion
• Your marketing preferences
• Email Address
• Title
• Occupation
• Date of Birth (DOB)
• Account Number
• Information on deposits and withdrawals
• Account activity logs and history
• Information required to meet Responsible Gambling obligations
• Payment methods
The information and data about you we may collect, use and process includes the following sources:
• Information that you provide to us by filling in forms on the Website or any other information you submit to us via the Website or email.
• Records of correspondence, whether via the Website, email, telephone or other means
• Your responses to surveys or customer research that we carry out.
• Details of the transactions you carry out with us, whether via the Website, telephone or other means.
• Details of your visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data.
• Documents you provide to us.
Where it is reasonable for us to do so and not detrimental to your rights and freedoms, we may also collect Personal Information from publicly available sources such as internet searches, Social Media, and broadcast media.
bet365 uses electronic identity verification software provided by third party suppliers as part of our internal risk management procedure (Verification software); bet365 will share your Personal Information with these third parties as part of providing our services.
Telephone Calls
Telephone calls to and from our Customer Contact Center are recorded for training and security purposes along with the resolution of any queries arising from the service you receive.
Social Features of Our Products
If you choose to participate in any of the social features that we provide with our products (such as chat rooms) bet365 may store, record or otherwise process this data.
Why we process your Personal Information
If you choose not to provide your Personal Information it may prevent us from meeting legal obligations, fulfilling a contract, or performing services required to run your account. Not providing your Personal Information may mean we are unable to provide you with products or services.
Cross Border Data Transfers
Depending on the products you choose to use, we may need to share your Personal Information with the third parties that provide those services. Where your Personal Information are transferred outside of Ontario we require that appropriate safeguards are in place.
We will only transfer your Personal Information outside of Ontario where:
• You have given your consent to the transfer.
• It is necessary for us to set up or fulfil a contract you have entered into with us.
• To comply with a legal or regulatory obligation.
• The country that is receiving your Personal Information has been found to offer the same level of protection as within Ontario.
• Where the recipient is bound by standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within Ontario.
In some instances, we may be compelled by law to disclose your Personal Information to a third party and may have limited control over how it is protected by that party.
Protecting Your Personal Information
Your Personal Information isn’t just protected by the quality, commitment and high standards of bet365, it’s also protected by law. The law states that we can only process your Personal Information when there is a genuine reason to do so and it must be one of the following:
• To fulfil any contract that we have with you
• We have a legal obligation
• Where you have consented to the processing
• When it is in our legitimate business interest
• When it is in the public interest
• When it is in your vital interests
bet365 has implemented appropriate technical and organizational measures, such as pseudonymization, designed to implement data-protection principles in an effective manner and has integrated necessary safeguards into its processing in order to meet the requirements of applicable law.
bet365 is committed to compliance with the Governing Law and maintains that it will uphold the principles laid out in this Privacy Policy; our data subjects can trust that we have made protection of Personal Information a fundamental priority and have required resources in place to comply with the law. This policy outlines our approach and commitment to this statement.
Practical ways to keep your Personal Information secure
bet365 provides guidance on steps you can take to protect your Personal Information, there are practical steps our customers can do to keep their data safe from unlawful processing these can include:
• Using strong passwords to protect your Personal Information
• Install anti-virus and malware protection on your device
• Ensuring your Wi-Fi is secure
• Do not allow others to access your account
• Encrypt your data
This list is not exhaustive and there are many ways to ensure your data is secure
Data Accuracy and Rectification
bet365 will take reasonable steps to ensure that Personal Information is not processed unless it is accurate and up to date.
Where you demonstrate that Personal Information processed by bet365 is inaccurate or incomplete bet365 will amend the information as required. Amendment may involve the correction, deletion, or addition of information, and where appropriate, this amendment will be transmitted to third parties with which we have shared the Personal Information.
Your rights over your Personal Information
We will assist you if you choose to exercise any of your rights over your Personal Information, including:
• The right to access your Personal Information.
• The right to have your Personal Information be accurate, complete and up-to-date (as is necessary for the purposes for which it is to be used).
• The right to have your Personal Information amended (by the correction, deletion, or addition of information) where you can successfully demonstrate the inaccuracy or incompleteness of your Personal Information.
• The right to withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
Contacting Us
If you have any concerns, or would like more detail about how we process your Personal Information or how to access you rights under the Law, you can contact the Data Protection Officer using data.protection@bet365.com.
You can make a complaint to bet365 by following our complaint process detailed here.
Incident Management and Notification
In the event of any incident, bet365 will investigate the nature of the incident in line with our Data Breach Investigation and Notification Policy where required bet365 will notify relevant individuals or organizations within the applicable time period and in compliance with applicable law.
Where required to do so bet365 will cooperate fully with any relevant authorities in the management, handling, and investigation of any incident.
Changes to our Privacy Statement
We may update this policy from time to time. If any changes are made to this Privacy Policy bet365 inform you in advance by email, notice on the Website or other agreed communications channels.
We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective and give you the opportunity to consent to any changes prior to accessing our services.
This Privacy Policy describes the way in which bet365 deal with the Personal Information and data you provide to us to enable us to manage your relationship with bet365.
We will process any Personal Information provided to us or otherwise held by us relating to you in the manner set out in this Privacy Policy. Information may be provided via the bet365 website (the "Website"), telephone calls or any other means.
By accepting this Privacy Policy you agree and consent that you understand and accept the use of your Personal Information as set out in this policy. If you do not agree with the terms of this Privacy Policy please do not use the Website or otherwise provide us with your Personal Information.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” relate to Hillside (International Sports) ENC, an entity incorporated in Malta (registration number P1891) for Sportsbook products and Hillside (International Gaming) ENC, an entity incorporated in Malta (registration number P1887) for Gaming products. We control the ways your Personal Information is collected and the purposes for which your Personal Information is used by bet365, acting as the “data controller” for the purposes of applicable European data protection legislation.
Governing Law
This Policy is governed by the laws of Ontario and applicable federal laws of Canada. All collection and processing as part of your relationship with bet365 is governed by The Freedom of Information and Protection of Privacy Act, R.S.O. 1990, c. F.31 (FIPPA), and Ontario Regulation 722/21 under the Alcohol and Gaming Commission of Ontario Act and The Personal Information Protection and Electronic Documents Act S.C. 2000, c. 5 (PIPEDA) where applicable. bet365 provides our service as part of the open and regulated iGaming market in Ontario and processes Personal Information on behalf of and as an agent of iGaming Ontario, a corporation without share capital established pursuant to the iGaming Ontario Act which is for all its purposes an agent of the Crown.
Pari-Mutuel betting
For Pari-Mutuel horse racing only, bet365 processes Personal Information on behalf of and as an agent of Woodbine Entertainment Group. To access the Privacy Policy for Pari-Mutuel Horse Racing, please click here.
Pari-Mutuel betting is governed and controlled by the Canadian Pari-Mutuel Agency (CPMA). For more information on the CPMA please click here.
Voluntary centralized self-exclusion tool (“BetGuard”)
iGaming Ontario offers a voluntary centralized self-exclusion tool (“BetGuard”) whereby individuals may register to centrally self-exclude from all regulated igaming sites in Ontario. BetGuard is offered subject to the BetGuard privacy policy.
In connection with BetGuard, iGaming Ontario, bet365, and their respective authorized suppliers on behalf of iGaming Ontario, may collect, use, share, disclose, retain, or otherwise process your Personal Information to develop, operate, maintain, sustain, update and modify BetGuard. This information may be used to verify your identity and centralized self-exclusion status, enable your centralized self exclusion from regulated igaming sites, or for any other lawful purpose under the BetGuard privacy policy and the BetGuard terms and conditions. Personal Information will be retained only for the period allowed by the BetGuard privacy policy and Applicable Law.
For further information please review the applicable BetGuard privacy policy.
Personal Information we collect about you
bet365 will collect Personal Information in order to provide our services to you including
• Name
• Telephone number
• IP Address
• Home address
• Information required to complete Verification checks
• Answers to security questions
• Your betting and gaming activity
• Information on source of funds
• Information relating to Self-Exclusion
• Your marketing preferences
• Email Address
• Title
• Occupation
• Date of Birth (DOB)
• Account Number
• Information on deposits and withdrawals
• Account activity logs and history
• Information required to meet Responsible Gambling obligations
• Payment methods
The information and data about you we may collect, use and process includes the following sources:
• Information that you provide to us by filling in forms on the Website or any other information you submit to us via the Website or email.
• Records of correspondence, whether via the Website, email, telephone or other means
• Your responses to surveys or customer research that we carry out.
• Details of the transactions you carry out with us, whether via the Website, telephone or other means.
• Details of your visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data.
• Documents you provide to us.
Where it is reasonable for us to do so and not detrimental to your rights and freedoms, we may also collect Personal Information from publicly available sources such as internet searches, Social Media, and broadcast media.
bet365 uses electronic identity verification software provided by third party suppliers as part of our internal risk management procedure (Verification software); bet365 will share your Personal Information with these third parties as part of providing our services.
Telephone Calls
Telephone calls to and from our Customer Contact Center are recorded for training and security purposes along with the resolution of any queries arising from the service you receive.
Social Features of Our Products
If you choose to participate in any of the social features that we provide with our products (such as chat rooms) bet365 may store, record or otherwise process this data.
Why we process your Personal Information
If you choose not to provide your Personal Information it may prevent us from meeting legal obligations, fulfilling a contract, or performing services required to run your account. Not providing your Personal Information may mean we are unable to provide you with products or services.
Cross Border Data Transfers
Depending on the products you choose to use, we may need to share your Personal Information with the third parties that provide those services. Where your Personal Information are transferred outside of Ontario we require that appropriate safeguards are in place.
We will only transfer your Personal Information outside of Ontario where:
• You have given your consent to the transfer.
• It is necessary for us to set up or fulfil a contract you have entered into with us.
• To comply with a legal or regulatory obligation.
• The country that is receiving your Personal Information has been found to offer the same level of protection as within Ontario.
• Where the recipient is bound by standard contractual clauses or binding corporate rules or any other acceptable method that ensures a protection of your personal information to the standard required within Ontario.
In some instances, we may be compelled by law to disclose your Personal Information to a third party and may have limited control over how it is protected by that party.
Protecting Your Personal Information
Your Personal Information isn’t just protected by the quality, commitment and high standards of bet365, it’s also protected by law. The law states that we can only process your Personal Information when there is a genuine reason to do so and it must be one of the following:
• To fulfil any contract that we have with you
• We have a legal obligation
• Where you have consented to the processing
• When it is in our legitimate business interest
• When it is in the public interest
• When it is in your vital interests
bet365 has implemented appropriate technical and organizational measures, such as pseudonymization, designed to implement data-protection principles in an effective manner and has integrated necessary safeguards into its processing in order to meet the requirements of applicable law.
bet365 is committed to compliance with the Governing Law and maintains that it will uphold the principles laid out in this Privacy Policy; our data subjects can trust that we have made protection of Personal Information a fundamental priority and have required resources in place to comply with the law. This policy outlines our approach and commitment to this statement.
Practical ways to keep your Personal Information secure
bet365 provides guidance on steps you can take to protect your Personal Information, there are practical steps our customers can do to keep their data safe from unlawful processing these can include:
• Using strong passwords to protect your Personal Information
• Install anti-virus and malware protection on your device
• Ensuring your Wi-Fi is secure
• Do not allow others to access your account
• Encrypt your data
This list is not exhaustive and there are many ways to ensure your data is secure
Data Accuracy and Rectification
bet365 will take reasonable steps to ensure that Personal Information is not processed unless it is accurate and up to date.
Where you demonstrate that Personal Information processed by bet365 is inaccurate or incomplete bet365 will amend the information as required. Amendment may involve the correction, deletion, or addition of information, and where appropriate, this amendment will be transmitted to third parties with which we have shared the Personal Information.
Your rights over your Personal Information
We will assist you if you choose to exercise any of your rights over your Personal Information, including:
• The right to access your Personal Information.
• The right to have your Personal Information be accurate, complete and up-to-date (as is necessary for the purposes for which it is to be used).
• The right to have your Personal Information amended (by the correction, deletion, or addition of information) where you can successfully demonstrate the inaccuracy or incompleteness of your Personal Information.
• The right to withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
Contacting Us
If you have any concerns, or would like more detail about how we process your Personal Information or how to access you rights under the Law, you can contact the Data Protection Officer using data.protection@bet365.com.
You can make a complaint to bet365 by following our complaint process detailed here.
Incident Management and Notification
In the event of any incident, bet365 will investigate the nature of the incident in line with our Data Breach Investigation and Notification Policy where required bet365 will notify relevant individuals or organizations within the applicable time period and in compliance with applicable law.
Where required to do so bet365 will cooperate fully with any relevant authorities in the management, handling, and investigation of any incident.
Changes to our Privacy Statement
We may update this policy from time to time. If any changes are made to this Privacy Policy bet365 inform you in advance by email, notice on the Website or other agreed communications channels.
We will communicate the changes to you in advance, giving an appropriate amount of time for you to consider and understand the changes before they become effective and give you the opportunity to consent to any changes prior to accessing our services.